People

Bold Business is a new type of consulting firm. Firstly because it's hands-on - we generate ideas and assess strategic opportunities - AND deliver them - so that great ideas don't just sit on the shelf.

Secondly because of our people, and the way we are structured. Bold Business operates via a network of trusted associates and partners on a project by project basis, depending on the specific market knowledge and skill set required. This enables us to offer a wide range of specialist experience and skills to our clients at the lowest cost - as and when you need them.

And finally, because everyone in the team has an entrepreneurial background, firmly grounded in commercial reality. We combine strategic vision and specialist skills with the abilities to get things done, fast, and effectively. And everything we do is focused towards driving our clients revenues and profitability.

Management: Robin Batt, Founder and Managing Consultant

Specialises in: Strategy/Planning, Market Positioning, New Markets/revenue identification, Facilitation, B2B Marketing, Community & Event Development

Markets: IP Communications, VoIP, MVNO, Mobile data, Online content, Travel, Internet

Robin is an entrepreneur with 10 years commercial management experience in the Telecoms, Media and Technology sector, and provides specific expertise in strategic and business planning, marketing and partnerships/alliances. She founded Bold Business in November 2003.

Robin has led numerous business planning and product positioning assignments for small high growth businesses in this sector, as well as advised major mobile operators (mmo2, Hutchison 3G - '3' & Telkom Indonesia) and IT firms (Sun Microsystems) as to their strategic planning and marketing.

Robin advises companies at the executive level, as well as taking on interim management roles - most recently as VP marketing worldwide for pulvermedia, the leading B2B publishing company in the VoIP/IP communications arena.

She has also led new market entry and market positioning projects and campaigns for a number of Internet start ups including Overture (subsequently acquired by Yahoo!).

A practical consultant, Robin delivers strategic planning firmly grounded within business realities, with responsibility for implementation and bottom line profitability.

Robin also has deep hands-on marketing experience - extending from strategic positioning right through to campaign planning and execution. She is a strong advocate of 'responsive marketing' - that is campaigns using direct media such as direct mail, online and viral campaigns, and event and experiential marketing - that drive immediate results.

She has 4 years experience in B2B marketing in the publishing and events sector, as well as having driven consumer and channel marketing campaigns for a telecoms/VoIP/Unified Messaging service provider, and community and viral marketing campaigns for an upcoming breakbeats record label. Robin also has experience advising major IT firms on how to maximise their ROI from event marketing.

Robin has specific market knowledge in fixed and mobile telecommunications, MVNO, UM and VoIP, youth and online travel, content licensing, mCommerce and mobile data applications.

She has a strong track record of achieving profitability and driving revenues across both her own businesses, and those of her clients and employers. A strategic executive with a marketing background, Robin also has a strong grasp of technology and can thus 'speak both languages'/bridge the gap between sales and engineering teams.

Robin graduated from Oxford University, with an MA in Modern History. She speaks good conversational Spanish.

Associates

Kay Chapman, Managing Consultant

Specialises in: B2B Marketing Management, Event/Direct Mail/Viral marketing

Markets: IT, Telecommunications, VoIP

Kay has over 9 years experience in marketing - driving strategic planning and branding through to direct marketing management. The majority of her experience lies in the marketing of IT conferences and exhibitions, having worked for Gartner, Advanstar and Imark Communications promoting events such as the Gartner Symposium ITxpo, the Gartner Themed Events Series, Softworld events and numerous "stand alone" B2B conferences in telecoms, finance, Central & E. European and pharmaceutical markets.

Event marketing in particular is results-driven marketing in it's purest form, and the necessity to deliver tangible value from marketing spend has been the ethos she has applied to all of her work. She has been able to use an array of transferable skills to deliver due diligence projects, feasibility studies and research reports to a variety of organisations from local and international NGOs to start up businesses.

In 2001 Kay took the personal challenge of driving business development projects in Albania for 12 months (with VSO) - an invaluable lesson in lateral thinking, problem solving and achieving results in difficult conditions! She holds a BA (Hons) Degree in Business, and a Diploma in Marketing from the Chartered Institute of Marketing.

More recently she has worked in the telecommunications sector, working with pulvermedia to market and promote the VON events, recognised as the leading VoIP Conference and Expo brand worldwide.

Suzi Bentley, Managing Consultant

Specialises in: Market Research, Consumer Experience Engineering, Project management & usability for digital media projects

Markets: Interactive TV, Mobile, Mobile Data, Digital Media

Suzi is a ten year industry veteran of both traditional advertising and new media. She specialises in customer experience in the digital arena - from market research and focus groups through to customer experience management for existing or new interactive services. Her market experience ranges across the web, mobile and Interactive TV platforms. She has recently delivered projects for Sony Europe, Freemantle Media (Pop idol) and ebay.

Prior to consulting, Suzi lead strategic services at Tribal DDB, where she introduced a consumer-centred approach, successfully extending and developing digital brands for clients including Deutsche Bank, Unilever, and the Meat and Livestock Commission. Before that, she provided interactive brand strategy for clients such as Seagate Technology, Shockwave.com and New Line Cinema at Lot21 Interactive Advertising Group, and Grey Advertising, both in San Francisco.

Karen Gold - Managing Consultant

Specialises in: B2B Marketing Management, Alliance/Business development, Event/Direct Mail/Viral marketing, Community development, Project Management

Markets: Telecommunications, Internet, VoIP, Online content/new media

Karen has 9 years commercial management experience in the Internet, telecoms and health sectors, with specific expertise in business development, marketing and project management.

She spent 6 years researching, producing and marketing B2B communities (portals, newsletters and events) in the Internet, Technology and New Media sector. Working under Bold's Managing Director Robin Batt, and later at managerial level herself, Karen's has specialist market sector experience in both the Internet Content industry and the telecommunications industry.

Subsequently Karen spent 2 years in a private, and then public healthcare environment, driving new business development at a strategic level. She also has fundraising experience in the not-for-profit sector.

Most recently with Bold, Karen has led B2B marketing projects in the VoIP sector in Europe and North America.

She holds a Ba (Hons) degree in Geography from University of Manchester.

Christine Eaton-Hennah - Managing Consultant

Specialises in: Project Management, B2B Marketing Management, B2C Marketing Management, Event/Direct Mail/Viral marketing

Markets: Information Technology, Enterprise

With over 15 years marketing and advertising experience, Christine is a resourceful, commercially minded marketing manager who grasps business realities around the need to increase sales and reduce costs while ensuring the quality of the product or service offering remains high.

Her key strengths lie in strategic planning, project management, new business development as well as specific expertise in print production. She is committed to delivering tangible value from marketing spends using direct media such as direct mail, e-media, advertising and telemarketing.

Her hands-on marketing experience includes working for companies such as Gartner, Panasonic, O2, Coca-Cola and WWAV Rapp Collins.

Partners

Bold Business also works with the following partner organisations:

Coleago Consulting

Coleago is a management consulting firm serving the needs of the telecommunications, media and technology sectors. Coleago consists of a dedicated team of highly skilled and experienced industry professionals. Bold Business uses Coleago's skill sets in business planning, market research and forecasting, and modelling where required on client projects.

EAS

EAS is a data management technology company. EAS works with major brands to deliver large event registration, visitor management and lead generation - as well as CRM, database management and technology to support responsive online marketing campaigns.

The No Nonsense Group

The No Nonsense Group are a graphic design firm based in London and South Africa. Creatively strong, and experienced working across all media from brand development and corporate collateral through to direct mail pieces, display advertising and web design.

...plus a number of digital and print design organisations.